{"product_id":"amouage-purpose-50","title":"Purpose 50","description":"\u003cp\u003eAn unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace, of finding one's roots, of being complete. Now in the form of an Exceptional Extrait, dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent. Joining the Frankincense, the Papyrus and the Sand Vetiver from the Eau de Parfum are an authoritative Sandalwood accord – lending the whole a unique, creamy-woody earthiness – as well as a Vanillin note, which creates a more intimate bond with the wearer's skin. Purpose 50 is a profoundly moving connection to the earth itself – with its ancient soul, its endless patience and its timeless wisdom.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Makes Purpose 50 An \"Exceptional Extrait\"?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eUsually, a higher perfume oil concentration means an increased performance of the fragrance (particularly longer-lasting scent), but the impact of oil concentration is much more complex and varies depending on each formula.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEau de Cologne (EDC): 3% – 10% oils\u003c\/li\u003e\n\u003cli\u003eEau de Toilette (EDT): 5% – 15% oils\u003c\/li\u003e\n\u003cli\u003eEau de Parfum (EDP): 15% – 20% oils\u003c\/li\u003e\n\u003cli\u003eParfum \/ Extrait: 20% – 30% oils\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAmouage Purpose 50: 50% exceptional oils\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e50% oil concentration, 4 weeks ageing: 2 weeks maceration, 2 weeks maturation\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA fragrance is usually a mix of a concentrate (containing fragrant oils) and an alcoholic base. Some fragrances can also contain a bit of water and additives like liquid UV filters, stabilizers, or colourants. Therefore, fragrances with a higher fragrance concentration contain more perfume oils and less alcohol, and vice-versa.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Bergamot, Pink Pepper, Frankincense, Pimento Berry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Rose, Sand Vetiver, Sandalwood, Papyrus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Saffron, Suede, Mystikal, Akigalawood, Vanilla\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Amouage","offers":[{"title":"100ml","offer_id":52612983423256,"sku":null,"price":2430.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/9802\/6520\/files\/AmouagePurpose50.webp?v=1789320711","url":"https:\/\/azorabeauty.com\/ar\/products\/amouage-purpose-50","provider":"Azora Beauty","version":"1.0","type":"link"}