Paradigme is the new signature masculine fragrance by Prada — a scent that transcends traditional preconceptions by asking: what if there's another way? Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your own paradigm.

Rethinking the traditional way to compose a fragrance, master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville inverted the traditional fragrance architecture — tracing from the bottom up in a reversed pyramid, a symbolic echo of the iconic Prada triangle. The result is an avant-garde yet highly sophisticated ambery woody signature oscillating between enveloping warmth and exhilarating freshness.

Top: Warm sensuality of ambery woods — Peru Balm, Benzoin Resin, and vigorous Guaiac Wood.

Heart: Iconic green Bourbon Geranium reinvented with floral rosy facets, Calabrian Bergamot Heart, and airy musks.

The Paradigme bottle is an architectural silhouette of radical elegance — softened by rounded edges, a tactile tilted Prada triangle, and a striking black-to-green gradation lacquer. The outerbox is etched to echo the brand's signature Saffiano leather cross-hatching, signed with a silver Prada logo.