Armani Beauty unveils Prisma Flash, the next-generation lip balm that delivers a flash of light, color, and care in one swipe — bringing a new dimension of glossy shine and color impact, encapsulated in a luxurious couture-inspired case.

It begins with a flash of light on your lips, powered by the new prisma-light technology. The formula's flash-activated mirror-pearls instantly catch and amplify the shine. Crafted from borosilicate — the essence of mirrors — these pearls capture, refract, and enhance light under a flash of light, creating the purest shine ever in a lip balm.

Then comes the color: in a single swipe, Prisma Flash reveals a vibrant color impact. For the first time, smart pigments deliver high-color impact with high transparency and luminosity, allowing light to diffuse beautifully, fusing with your lips to reveal a custom finish.

Available in 18 light-infused shades, including one pH-reactive, the formula is infused with 63% skincare ingredients to provide up to 24 hours of deep hydration. Enriched with blueberry oil and 12% squalane, it leaves lips protected, hydrated, and comfortable, while an inviting scent of rich floral osmanthus and delectable pearly fig milk conjures a Mediterranean summer.

Prisma Flash is presented in a couture-inspired case. Crafted from silver aluminum with refined champagne gold accents, it provides a luxurious couture feel in your hand. The case is designed with Armani Beauty's signature double ellipse and a slanted cap, while the Giorgio Armani monogram in champagne gold embellishes the top.

Size: 2.1g