Burberry Hero Eau De Parfum explores an enticing new side of heroism: the courage to embrace who you truly are. It presents a man on a journey to self-discovery — an explorative spirit with a centred sensibility. His energy exudes tender soulfulness, expressed through the presence of the horse, a powerful creature that embodies our hero’s strength.

The fragrance features a trio of warm cedarwood oils as its signature base, culminating in a fresh and luminous crescendo. The vibrant opening of pine needles blends with benzoin and incense, creating an intense fusion of profound sensuality.

A modern reimagining of the Burberry fragrance by Riccardo Tisci, the bottle features the Thomas Burberry Monogram and is dressed in deep oak and gold tones inspired by house codes — expressing the intensity of the fragrance within.