Product Info
A moisturizing shampoo that protects hair color and deeply nourishes medium to thick, dry hair. Suitable for coily, curly, straight, and wavy textures, with or without color treatment.
The hydrating, frizz-fighting formula softens dry hair, enhances shine, and helps maintain color vibrancy. Its highly concentrated formula provides 75+ shampoos per bottle.
Jojoba moisturizes hair, green tea promotes a healthy-looking scalp, and sage supports hair follicles. A signature aromatherapy blend of lavender, bergamot, and patchouli complements the cleansing experience.
Patented Antifade Complex® helps protect color vibrancy. Sunflower seed, a UV filter, and vitamin E help defend against color-depleting environmental pollutants while providing hydration and lasting shine.
Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. Contains less than one percent synthetic fragrance. Vegan and cruelty-free, with recyclable packaging.
In a consumer study of 82 people with self-perceived dry hair using Hydrate Shampoo and Hydrate Conditioner (sold separately), 90% said hair looked healthy, 92% said hair looked shiny, and 91% said hair felt smooth. Among women in the study, 88% said hair felt instantly soft and 84% said hair felt intensely nourished.
In a consumer study of 82 people with self-perceived dry hair, 91% said the product had a creamy lather.
Allure Best of Beauty award winner.
