What It Is:

An eyeshadow primer that helps shadow go on more smoothly and keeps your color vibrant and crease-free for 24 hours.

What It Does:

One swipe of Urban Decay's Eyeshadow Primer Potion and you'll never want to wear eyeshadow without it again. Formulated with a space-age polymer technology, it glides on smoothly to fill in imperfections on the surface of your lids, prepping them for all-day shadow. Drying invisibly and blending beautifully, this product works on all skin shades.

With two ways to apply it — either directly from the tube or using its flocked wand applicator — you get precise, controlled application every time.

What It Is Formulated Without:

- Parabens

What Else You Need To Know:

This coveted primer now comes in revamped packaging featuring gorgeous ombré artwork and a faceted, jewel-like cap, including a flocked wand for easy application.