Product Info
Cleans | Softens | Shines
A luxurious lathering shampoo with a soft and smooth finish.
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare that goes light years beyond basic cleansing.
● All hair types, especially frizz-prone, wavy, or curly hair.
● Safe for color-treated and chemically treated hair.
Free of sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free.