Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.

This professional backbar size delivers the same smoothing and repairing benefits, powered by Alpha Keratin 60ku® — gently cleansing while depositing pure keratin protein into each strand for visibly smoother, shinier hair with every wash.