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Volumizing Primer

Regular price 280.00 AED
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Size: 150ml
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Product Info

Builds | Lifts | Sets


Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray.


Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist creates memory at the root and architects your style for all-day hold.


Formulated with our revolutionary Alpha Keratin 60ku® protein, this lightweight primer lets you build your dream style without any stickiness or build-up. It protects against heat and environmental damage, gives fine or flat hair a pre-styling boost, and strengthens hair over time — leaving it lustrous and shiny.


Ideal For

● Anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially great for fine or flat hair sensitive to product build-up.

● Safe for color-treated and chemically treated hair.

How To Use

For a voluminous blowout: Spray throughout roots to mid-shaft on towel-dried hair and rough dry by flipping your head upside down.

While hair is still warm, roll section by section into Velcro rollers from front to crown, working your way down.

Once set and cooled, remove rollers for bouncy, voluminous hair with all-day hold.

For soft, touchable waves: Apply to roots on towel-dried hair, rough dry on medium-low heat, then curl section by section with a hot tool.

Ingredients

Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate.

Fragrance Allergens: Citral, Hexyl Cinnamal, Limonene, Linalool.